[iDC] Periodizing cinematic production
john sobol
john at johnsobol.com
Mon Sep 14 16:04:04 UTC 2009
Hi Jonathan,
although I respect your attempt to find common ground in our
positions I am afraid you mistake my basic points, which are not
particularly compatible with your analysis below. Briefly:
You say: "I see the industrialization of the visual world as the
water-shed for a new mode of production".
I say: the visual world has never been industrialized. On the
contrary, the world has been visualized (by literacy) and
industrialism is a consequence and not a cause.
What I find interesting here is that if we were to extrapolate this
argument in more detail, I am reasonably certain that it would play
out along the following lines: You would defend your theory mostly by
referencing other theories. I would defend my theory mostly by
referencing what people do and have done with their communication
tools on a very mundane level. I do not doubt that you would
reference some historical examples, but like many academic theorists,
your arguments appear to gain much of their credibility by explicitly
positioning themselves in relation to one or more theoretical
traditions; whose value, in my skeptical opinion, often lie less in
the authority of unimpeachable usefulness than in the usefulness of
unimpeachable authority. As below:
"It is, in short, the overcoming of what Kittler almost poetically
calls "the bottleneck of the signifier," that creates the crisis for
language, representation, the modern subject, and, I would want to
add, a new set of crises for political-economy. The industrialization
of the visual brings with it a radical marginalization of language
function's purchase on the world, all of which is itself part of a
complex picture that must factor in both the falling rate of profit
and the legitimation of imperialist wars by purportedly liberal-
democratic societies. Following Orwell (as well as Horkheimer,
Adorno, Debord), I have come to think that a short-circuiting of the
lived experience that was (enlightenment) logic is a pre-requisite
for sustaining the contradictions of the modern-capitalist
superstate. In other words, the elaboration of visuality was a socio-
economic necessity, whose earliest signs were to be found in the pyro-
technics (and psycho-logistics) of commodity-fetishism."
Despite the erudition evident in this paragraph I must admit that I
think that your arguments about language are a mirage. You go on to say:
The entire discipline of linguistics (like its big-brother
psychoanalysis) does not really get off the ground until the age of
cinema. One could argue about this (drawing perhaps on the
philological tradition), but I would say that it is only with
Saussure, and the formalization of the split between signifier and
signified, that one gets linguistics proper. This formalization
depends upon two things -- first the conscious recognition that
language functions like an image (the signifier is an image of the
signified, and indeed this relation is itself graphically figured),
and second, the unconscious recognition that language is one medium
among many. In short, linguistics marks the denaturing of language,
its fall from its status as an ontological formation. All of this, as
well as the development of theories of literacy and the retrospective
considerations of the huge historical and sociological consequences
of the printing press, follows from this moment of disenchantment
Again briefly: Linguistics (proper) is of little relevance to the
crux of our disagreement. Its evolution neither proves nor disproves
anything about the advance of visual society, still less about the
evolution of cinema. But digressing for a moment to address it, I
reject your assertion that "language functions like an image". This
is tautological thinking, mistaking a culturally-specific truth for a
universal one simply because, as members of that culture, its
advocates perceive no other option as legitimate. But language does
not function like an image at all times. Text functions like an
image, true. But there are other forms of language, far more ancient
than print, whose modalities are in no way captured or successfully
dissected by linguistics, or by textual analyses, and that do not
function in any way like images. Specifically I refer to the psycho-
social experiences of orality.
Thus I do not think that linguistics marks 'the denaturing of
language, its fall from its status as an ontological formation'.
Linguistics has little to do with this fall, which was not a fall at
all but a transformation from one ontological condition to another, a
bloody and brutal transformation over millennia, still underway in
some respects, though now largely mature, from orality to literacy.
The illusion that literate theorists are not themselves today as
dependent upon - and blindly devoted to - their own ontological gods
(a pantheon crowded with countless minor deities among whom are those
responsible for certifying, classifying and otherwise fixing
supposedly 'contingent' knowledge in peer-reviewed publications -
that least contingent medium of all) is to my mind absurd. Yes there
was/is an assault upon the bodies of oralists and their psycho-social
architectures, resulting in most cases in their extinction and the
rise of economies, governments, universities and other systems given
meaning and form exclusively within literate epistemologies. And yes
this was in one sense a fall from a state of nature to a state of
denature (we agree there) but it was not a fall from naive
ontological wholism to enlightened individualist critique. Each
system has its own unshakeable ontology, its own faith, despite the
range of post-modern titles in college bookstores (if not as proof of
it!).
Your final point, that 'theories of literacy and the retrospective
considerations of the huge historical and sociological consequences
of the printing press, follows from this moment of disenchantment' is
a little closer to the mark, though again off-kilter. Yes, it was
only in the 20th century that theories of literacy emerged. But not
as a result of 'disenchantment', and certainly not as a consequence
of the appearance of linguistics or cinema's industrialization of the
visual. It occurred because literacy was entering the networked age,
and MacLuhan was there far before the rest of his peers, in his
visionary mind, (a poet's not a scholar's) and was thus one of the
first to feel himself bumping up against it, and measured himself and
his world accordingly. And it happened because a few backward-looking
scholars such as Lord and Ong were able to bridge those divergent
oral and literate ontologies, to master in certain respects the
modalities and mysteries of each, and to explore their
interrelationship.
Anyway, I too have work to go to too, so will go do it. I imagine
that some people must think that since I tend to always reference the
same argument and position that I must have a one-track mind, but
this is not the case. Understanding oral, literate (and digital)
values and how they clash is as fundamental in my view as
understanding that gender, race and class politics play critical
roles in shaping our identities and our world. And not understanding
them as incomplete and as destructive. I believe that in the
developed world we live almost entirely according to literate social
architectures, that oral epistemologies are utterly misunderstood by
most of us – especially intellectuals who are most completely devoted
to literacy – and that there are serious consequences to this
misunderstanding. That's why I keep reiterating the same perspective.
Not because I am an egomaniac, but because I think it matters.
John Sobol
www.johnsobol.com
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