[iDC] Periodizing cinematic production
john sobol
john at johnsobol.com
Sat Sep 12 21:24:08 UTC 2009
This has been - as usual here on iDC - a highly stimulating
discussion. I hope my contribution contributes to its quality, though
it does come at this question from quite a different perspective.
I wish to return us to the outset of this thread, wherein Brian
quoted Jonathan thusly:
"How do you get capitalism into the psyche, and how do you get the
psyche into capital?" asks the philosopher Jean-Joseph Goux. Drawing
on key insights from Gramsci, Simmel and Benjamin -- and radicalizing
the work of film critic Christian Metz in the process -- Jonathan
Beller gives this quite astonishing reply:
"Materially speaking, industrialization enters the visual as follows:
Early cinematic montage extended the logic of the assembly line (the
sequencing of discreet, programmatic machine-orchestrated human
operations) to the sensorium and brought the industrial revolution to
the eye.... It is only by tracing the trajectory of the capitalized
image and the introjection of its logic into the sensorium that we
may observe the full consequences of the dominant mode of production
(assembly-line capitalism) becoming 'the dominant mode of
representation' (cinema). Cinema implies the tendency toward the
automation of the subject by the laws of exchange.... Understood as a
precursor to television, computing, email, and the World Wide Web,
cinema can be seen as part of an emerging cybernetic complex, which,
from the standpoint of an emergent global labor force, functions as a
technology for the capture and redirection of global labor's
revolutionary social agency and potentiality."
I will begin by saying that I do not believe that this historical
trajectory gets to the heart of the matter. Valuable as it is in
certain respects in shedding light on our evolving world, I
nonetheless believe that it is a heuristic model that seems to fit
the facts, yet elides them. I will do my best to explain why I think
this.
I have not read your book, Jonathan, so if I am way off the mark in
my interpretation of your words than that will be my fault. But it
sounds to me like a causal relationship is being established in the
above analysis, between cinema's evolution as a global cultural force
and the parallel advance of certain socially prescriptive aspects of
modern and post-modern industrial capitalism. The cybernetic loop you
describe suggests that cinema and capitalism are engaged in a form of
dance, impelled, once begun, by the alarmingly potent logic of
"assembly-line capitalism", that incriminates cinema as both agent
and victim. Certainly cinema, (and cineastes) in your analysis appear
as not just one of these two things, but as both.
With regard to the question of causality, I am unconvinced that
cinema's economic or epistemological architectures – as opposed to
its narrative themes or stylistic vagaries – played such a
fundamental causal role in the unfolding of the social dynamics of
"assembly-line capitalism". The reason I think this is that I also
reject, at a more basic level, the argument that 'industrialism
enters the visual via cinema' at all. In fact I think this
articulation entirely misses the essential relationship between
industrialism and the visual.
The key to this relationship is the understanding that industrialism
is the more-or-less direct result of increased literacy. It is of the
eye, and it largely replaced the experiential techne of the ear that
preceded it, just as literate capitalism replaced the economies of
the ear that preceded it). As simplistic as this sounds, it is, in my
opinion, accurate and fundamental. It is no accident that Scotland in
the 18th century had the world's highest literacy rate and was also
the world's industrial incubator. It is no accident that the
popularization of literacy in Britain coincided with its imperial
rise. Nor is it an accident that the peak in world literacy today
coincides with the death of most of the world's oral languages. The
industrial age is a visual age. It is the triumphant age of text, in
which reading and writing come to rule the world through their
manifold representations in maps, constitutions, lawbooks, forms,
contracts, ledgers, deeds - and, of course - blueprints, patents,
technical specifications, reports, schemata, manuals and the myriad
textual tools that enabled industrialization (i.e. the raster grid
that Sean rightly indicates is so historically definitive), as well
as their resulting man-made mechanical universe. And here I seem to
hear the familiar "pshaw, this is determinist claptrap" (though not
perhaps from your lips, reader), to which I reply: just take writing
out of the equation and see what degree of industrialism you are left
with. Try it and see. There is nothing left. Without the widespread
dissemination of literacy, industrialism crumbles utterly.
Cinema, seen in this light, is a mere actor in the larger drama that
is literate culture's struggle to achieve global hegemony, and is not
the primary cause of anything, except perhaps an infinity of shared
dreams (no small thing, I admit). It is just one of many monological
industrial media shaped by the technical and psychic architectures of
print. Just as television would become as well. Neither is anything
but a talking book from my perspective. And so to answer Goux's
question: you get capitalism into the psyche via the printing press,
you get it via the rigid, powerful, monological imperatives of print.
As with industrialism, extract print from the evolution of capitalism
and nothing at all remains, not even a trace. I don't even talk about
capitalism myself, only of literate capitalism, for capitalism is
epistemologically indistinguishable from literacy. (Though strangely,
so in many respects is Soviet socialism).
The second part of your paragraph, Jonathan, is important too.
Understood as a precursor to television, computing, email, and the
World Wide Web, cinema can be seen as part of an emerging cybernetic
complex, which, from the standpoint of an emergent global labor
force, functions as a technology for the capture and redirection of
global labor's revolutionary social agency and potentiality."
As I have mentioned, I do not think that cinema and television are
more than accidental precursors to computing, email and the World
Wide Web. (Kind of the way Gil Scott-Heron seems to be the godfather
of rap, whereas his work is not directly related at all, only
indirectly.) And as I see it there are two cybernetic complexes in
effect here anyway; one hegemonic, one emergent; one literate and one
digital. Each of these two looped universes is indigenously highly
distinct from the other, yet bright minds with vast resources are
desperately trying to colonize the emergent one on behalf of the
ruling one, with some success. And of course defending the fort – and
actively taking the battle to these hungry entrepreneurs – are
revolutionaries of all shapes and sizes, your friends and mine,
seeking to counteract this unfeeling assault with art, autonomy,
activism and more. Much more.
However, what matters is not necessarily how successful we and our
idealistic friends turn out to be. What seems to matter most is the
march of time, and technology. When Negativland pioneered its remix
work it caused outrage and conflict. With the passage of time,
however, the mashup has become a staple of everyday life. Not because
Negativland (or John Oswald or Bryan Gysin for that matter) 'won' but
rather because they turned out to be doing stuff ahead of the curve.
It was not a case of the good guys winning due to hard work, the
righteousness of their message and the political maturation of 'the
people'. It just turned out that when the tools advanced enough to
make it easy and fun for kids to do, kids did it. And that's
basically all that revolution took to succeed. And soon the kids will
grow up. Lots already have.
In this sense I am an unrepentant technological determinist. Not that
I think, for example, that the transition to post-literate capitalism
is a given. On the contrary, I expect things to get more and more
dangerous and bloody and I am not happy about that at all, as the
evolutionary conflict between the efficient and the hyperefficient
gains demographic momentum. So there is in fact an urgent need for
leadership, and by this I mean intercultural leadership that
constructively bridges the emergent and hegemonic cybernetic loops
in the pursuit of sustainable and judicious compromises (to say
nothing of also reaching out and inviting into the dialogue the
colonized oral peoples of the world who have a crucial role to play
here, particularly in helping to stave off literate capitalism's
imminent ecocide.) Antagonizing the corporate world for the sake of
personal catharsis is fun and all, and I have done it plenty in my
art, aimed at 'bad guys' who couldn't have cared less, but more
useful I now believe is an engagement that respects and enlightens,
rather than unmasking villainous archetypes in (our) everyday life.
There just too many of us. :)
Literacy too has certainly functioned "as a technology for the
capture and redirection of global labor's revolutionary social agency
and potentiality." Except when it wasn't. Except when it was
something else. For it has also made possible wondrous and wonderful
achievements (for some – the many and/or the few). Drawing hard and
fast boundaries between this or that idea, this or that system, this
or that morality, is a favourite literate game. But I think it has
served its purpose. Let's mix things up a little more, focusing on
what we have in common rather than where we differ; trying to find a
way forward that balances the benefits that each cybernetic vortex
can offer while also seeking to offset its ill effects. And then look
to the kids to make it happen.
That sounds to me like a truly revolutionary program.
(All of the above offered with the utmost respect for the pleasure
and privilege of this conversation and hopefully not sounding as
bitchy as I sometimes feel...)
Thanks for listening,
John Sobol
www.johnsobol.com
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