[iDC] A primer on the Attention (Centered) Economy

Jonathan Beller jbeller at pratt.edu
Fri Oct 23 15:46:45 UTC 2009


Michael,

In spite of the fact that you have provided ample evidence that my too  
rapid, off the mark, off the point, extremely absurd commentary can  
have no effect on your thinking, I'll venture one more comment and  
then retire from this discussion. Anyway, I can live with the fact  
that someone who finds Debord's formulations "striking but facile"  
does not understand what I am saying.

Let's take the following:

>>> G: So to begin:
>>>
>>> 1. Attention (from other humans)  is needed by every human being.  
>>> In fact, no  infant can possibly survive without it.  Many  
>>> children, at a very young age, clearly evince a desire for as much  
>>> attention as they can get. Whether that desire remains as they  
>>> grow older is a psycho-social issue. But many adults clearly want  
>>> attention, and because of its immaterial nature there is no limit  
>>> as to how much. [I have explored the meaning of attention much  
>>> more fully here: http://goldhaber.org/blog/wp-content/uploads/2007/Chap_3_3.19.07.pdf 
>>>   ]
>>>
>> B: The infant's need for attention does not prove anything, any  
>> more than an infant's need for food would prove that such a need  
>> places him or her outside of the capitalist economy. Ditto for  
>> shelter, water, medicine, education, or, for that matter, a  
>> Porsche. The point is that with the rise of capitalism each of  
>> these use-values becomes available only as a commodity, that is, it  
>> must be accessed via exchange-value. Lack of the general form of  
>> social wealth, i.e., money, means that the infant does without  
>> basic necessities. Witness the 2 billion dispossessed.
>
> G: Let me spell out to a greater extent what I meant by what I  
> thought was already quite clear. It may come as a surprise to  
> Beller, but infants are incapable of buying anything. An infant's  
> only ability to survive is through getting attention, either by  
> crying, laughing, gurgling or whatever. Attention does not have a  
> definite exchange value under capitalism, so Beller simply misses  
> the entire point, which was not to "prove  anything" but to lay the  
> groundwork for explaining the rise of the new kind of economy.
>

You seem to be pleased to imagine that I don't realize that baby's are  
born with no cash on hand. After correcting my supposed misconception  
regarding the result of a prior conception (that is, a baby), you go  
on to thumbnail sketch a picture of a baby alone in the world  
utilizing its powers of garnering attention in order to ply its own  
interests in an otherwise indifferent landscape. This is your state of  
nature, your first premise, the "groundwork" as you say for the  
discussion you developed in the document that you made so bold as to  
call "a primer." In other words, in order to clarify things for those  
of us who really don't know what's going on, you posit a child as an  
entity unto itself that has an existence apart from its social milieu  
and indeed from history.  And you also posit yourself as an objective  
observer, merely stating the obvious from your neutral and universal  
standpoint  -- located, perhaps, at michaelgoldhaber.blogspot.com.

We might agree that if  in an argument the first premise is wrong,  
everything that follows is without logical basis. Here are your words:  
"an infant's only ability to survive is through getting attention." --  
This "degree zero" formulation (in which an objective observer simply  
describes the object as it is) is what I would call (and I'm taking my  
time here, trying hard not to miss the mark or stray too far from the  
point) thinking that falls under the sway of reification. This type of  
thinking posits individuals, objects, and other phenomena such as the  
Kantian faculties of consciousness, as free standing objects, when in  
fact they are the result of processes. You like to refer to Marx when  
you write, but not understanding the fundamentally de-reifying thought  
process that unfreezes objects constituted as such in the field of  
capitalist domination exposes a fundamental lack of understanding with  
respect to Marxism's critical practice. We must regard appearances  
with suspicion. The dialectic vitiates the objectivity of objects.  
Lukacs gets this aspect of Marx's thought more clearly writing,   
"underneath the cloak of a thing lay a relation between men." That's  
what the child is, a relation between "men," except of course (and  
this is a point that Lukacs and too many other Marxists miss) there  
are women involved too. It is as a result of relations that a child is  
born into a network of relations.  A human birth, that "happy event"  
as Frued calls it, is (today, at least) an historical event, i.e.,  
part of the process of production and reproduction of the human  
species, and is thus much anticipated, highly ritualized, and  
overdetermined. Therefore, what goes on between child and parent,  
between child and the larger society has a relation to history. So too  
does the observer's interpretation of what s/he sees, emphatically so  
when these observations are submitted as evidence.

Today society (and this includes parents) provides for babies vis-a- 
vis a relation to the world-market. Grasping the baby in such a naive  
way as an empirical fact, corresponds exactly to the way you grasp  
attention. Rather than recognizing an emergent form of sociality that  
it has taken the history of poltiical economy to work up, the  
universal observer gropes around and lo and behold comes across a  
transhistorical phenomenon. Regarding the socio-historical and  
technological transformations implicit in the rise of cinema, Benjamin  
called the highly orchestrated yet ostensibly equipment free aspect of  
the cinematic image an "orchid in the land of technology." Regarding  
attention, Goldhaber sees the orchid and simply wants to pick it up  
and put it in his hair. While there may be a market for such  
oversimplifications, it laughable to claim that they further the cause  
of socialism.






Jonathan Beller
Professor
Humanities and Media Studies
and Critical and Visual Studies
Pratt Institute
jbeller at pratt.edu
718-636-3573 fax








On Oct 23, 2009, at 2:41 AM, Michael H Goldhaber wrote:

>
>
> I'm not sure I extended an invitation nor did I intend to provoke,  
> but rather to offer some substance for reflection.
> Let me however reply to  Jonathan Beller's too rapid (and, in my  
> view, largely off the mark and usually off the point) conclusions.
>
>
> Best,
>
> Michael
> -------
> Michael H. Goldhaber
> PH  1-510 339-1192
> FAX 1-510-338-0895
> MOBILE 1-510-610-0629
> michael at goldhaber.org
> alternate e-mail:mgoldh at well.com
> blog and website: http://www.goldhaber.org
> alternate:http://www.well.com/user/mgoldh/
> alternate blog: http://mhgoldhaber.blogspot.com
>
>
> On Oct 22, 2009, at 8:02 AM, Jonathan Beller wrote:
>
>>
>>
>> In response to the invitation, my comments appear below Michael  
>> Goldhaber's provocations.
>> Jon
>>
>>
>> Jonathan Beller
>> Professor
>> Humanities and Media Studies
>> and Critical and Visual Studies
>> Pratt Institute
>> jbeller at pratt.edu
>> 718-636-3573 fax
>>
>>
>>
>> On Oct 21, 2009, at 10:01 PM, Michael H Goldhaber wrote:
>>
>>>
>>> Dear all,
>>>
>>> G: It would appear that most of the people on this list who have  
>>> voiced an opinion firmly believe both that capitalism remains  
>>> essentially the only current “mode of production” and that the  
>>> attention economy is, if anything at all, only a not very  
>>> interesting sub-species of the former. This is not how  I have  
>>> understood things for quite a few years now. What follows then is  
>>> a rough and incomplete primer on how I see what I shall refer to  
>>> as “the attention (centered) economy,”  — a new, post-capitalist  
>>> class system, differing in its essence from capitalism. I have  
>>> emphasized features that I think demonstrate why some views  
>>> expressed on this list, or in correspondence off list with me, are  
>>> mistaken. The views I challenge  include the notion that attention  
>>> flows through the Internet chiefly to corporations, that attention  
>>> only has significance if somehow monetized, that it is ultimately  
>>> capitalists who exploit attention, and that money remains far more  
>>> basic than attention. Obviously in such a brief introduction I can  
>>> hardly hope to convince anyone, but I do hope that this will at  
>>> least open some to reconsider the issues more fully. So to begin:
>>>
>>> 1. Attention (from other humans)  is needed by every human being.  
>>> In fact, no  infant can possibly survive without it.  Many  
>>> children, at a very young age, clearly evince a desire for as much  
>>> attention as they can get. Whether that desire remains as they  
>>> grow older is a psycho-social issue. But many adults clearly want  
>>> attention, and because of its immaterial nature there is no limit  
>>> as to how much. [I have explored the meaning of attention much  
>>> more fully here: http://goldhaber.org/blog/wp-content/uploads/2007/Chap_3_3.19.07.pdf 
>>>   ]
>>>
>> B: The infant's need for attention does not prove anything, any  
>> more than an infant's need for food would prove that such a need  
>> places him or her outside of the capitalist economy. Ditto for  
>> shelter, water, medicine, education, or, for that matter, a  
>> Porsche. The point is that with the rise of capitalism each of  
>> these use-values becomes available only as a commodity, that is, it  
>> must be accessed via exchange-value. Lack of the general form of  
>> social wealth, i.e., money, means that the infant does without  
>> basic necessities. Witness the 2 billion dispossessed.
>
> G: Let me spell out to a greater extent what I meant by what I  
> thought was already quite clear. It may come as a surprise to  
> Beller, but infants are incapable of buying anything. An infant's  
> only ability to survive is through getting attention, either by  
> crying, laughing, gurgling or whatever. Attention does not have a  
> definite exchange value under capitalism, so Beller simply misses  
> the entire point, which was not to "prove  anything" but to lay the  
> groundwork for explaining the rise of the new kind of economy.
>
>> B: What were once solely animal or even human-social needs are  
>> encroached upon as capital penetrates the life-world. Piece by  
>> piece aspects of traditional societys, of the commons, are  
>> subsumed, and simultaneously new needs are invented. It is for this  
>> reason that people are talking about attention now -- it is a new  
>> frontier for capital encroachment, aka, commodification. I say new,  
>> but the cauldron has been bubbling during the entirely of the long  
>> 20th century while technologies for the organization simmered to a  
>> boil.
> G: to some extent this is valid, but something else takes place, and  
> that is that capitalism inadvertently opens up space for the new  
> post-capitalist class relations — just as feudalism did before.  
> Feudalism created zones of peace in which commerce could expand  
> greatly. Capitalism does something similar   partly by introducing  
> new media just because it can. (New products and services are  
> introduced in the hope they will become new needs, but that is not a  
> given.)   As one medium after another was invented, individual  
> attention seekers succeeded in developing themselves as stars in  
> opposition to capital. Capitalists surely would have been happy to  
> pay movies stars no more than ordinary workers, but they found they  
> could not get them at those prices, to cite just one example. And  
> without some sort of star, no audience.
>>
>>> G: 2. However each of us has only limited capacity to pay  
>>> attention. Everyone's attention combined is thus also finite. As  
>>> attention-seeking technologies increase, and as social  
>>> prohibitions against seeking  an audience weaken by example, the  
>>> competition for it grows. [I have discussed the Internet in this  
>>> light here: http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/519/440 
>>>  .]
>>>
>> B: Seeing attention as a finite resource subject to zero-sum logic  
>> is already evidence that you are conceptualizing it as if it were a  
>> commodity. That's because it has become one -- another natural  
>> resource undergoing privitization. The very perception of attention  
>> in this framework is a result of material changes in the  
>> organization of social life, changes which are on a continuum with  
>> the history of capitalized media. I know from your ungenerous  
>> review of The Cinematic Mode of Production that you read over some  
>> of these ideas already but did not think much of (about?) them.  
>> Nonetheless, one would be hard-pressed to separate the emergence of  
>> attention grabbing technologies from NASDAQ. Notice that in rags  
>> like the New York Times the arts pages have become business pages  
>> and that the business pages are all about media and technology.  
>> When one was dealing only with the cinema, it was possible to  
>> imagine and hope that cinema was something other than an attention  
>> engine mining spectators for capital. Now however the monetization  
>> of screen-time is fundamental to a vast number of business models.  
>> As you know, I call this understanding of the transformed  
>> conditions of value transfer "the attention theory of value." The  
>> claim is that it supersedes the labor theory of value but reduces  
>> to it at sub-light speeds.
>
> G:Attention is not a resource, and most definitely not a commodity.  
> Commodities come in uniform and indistinguishable units, and sell  
> for definite prices. Attention can not be bought at any definite  
> price, nor is one person's attention at one time  equal either to  
> that same person's attention at a different moment nor to anyone  
> else's attention. Resources can generally be replaced by other  
> resources and also each kind tends to be uniform, which again is not  
> the case with attention. If Beller means these points  
> metaphorically, then I think he is making the mistake of  conflating  
> metaphorical and deductive truths. The fact that the (hoped-for)  
> monetization of attention is the basis of various business models,  
> demonstrates the struggle now extending between the two systems, but  
> does not in any way demonstrate capitalism's dominance (and  
> certainly not total dominance) or even the models' general success.  
> The confluence of the arts and business pages of the Times, while an  
> (dare I say unusually) accurate observation by Beller, can rather be  
> explained by the growth of importance of star-fan relations, that is  
> of the attention economy as a reality that the old economy tries to  
> deal with, but with very mixed success at best.
>
> By the way, having been asked to review Beller's book, I read it  
> over with great care so as to give it every benefit of the doubt; so  
> I deny being ungenerous, though honest in my assessment. Beller's  
> book is devoted to the notion that cinema from the beginning  
> "min[ed ] spectators for capital," a point I think he did not prove  
> at all, some of his argument seeming to me extremely absurd; now he  
> wants to say this mining has only succeeded more recently, but that  
> is still by no means demonstrated, and I think quite mistaken.  
> (Demonstrating the idiocy of some capitalists, the distributors of  
> the journal that contains  my review insist on charging an absurd  
> $29 to read just the review  online. Who do they imagine would pay  
> so much for a short review? If anyone wants to see what I wrote, let  
> me know and I will send you a draft for free .)
>
>>
>>> G: 3. If you and I were in the same room, having a conversation,  
>>> and I were saying these same words (and you were interested) you  
>>> would of course be paying attention to me. Even if we happened to  
>>> be sitting in Starbuck’s your attention would still go chiefly to  
>>> me and not to Starbuck’s, Inc. In reading this, likewise, you are  
>>> paying attention to me, the writer of it, and very little directly  
>>> to your computer screen, to your computer’s manufacturer,  to your  
>>> Internet Service Provider,  to the phone or cable company, to  
>>> thing.net, or even to just to the words. (You read Shakespeare,  
>>> Doris Lessing, or Marx, rather than just books they happen to have  
>>> written. In reading, the publisher is of very little importance to  
>>> you, though the publisher —and others in the distribution channel  
>>> — possibly made a profit when you or someone  bought the book.)   
>>> Thus, it is irrelevant that attention via the Internet passes  
>>> through corporate sites or to say, articles or blog posts on  
>>> corporate-owned media. Attention still goes primarily to the  
>>> authors of the individual articles, etc. In general, our attention  
>>> can be thought of as primarily going to other humans  or, at  
>>> times, to ourselves.
>>>
>> B:We might not have the same conversation in starbucks as we would  
>> "in a room" or on a list serve.
>
> G: No, not exactly the same conversation, but still as I said,  
> chiefly the same attention flows would occur.
>
>> B:McLuhan's point, "the medium is the message" (and is therefore  
>> relatively content indifferent) is not well understood. It's not  
>> that people don't say stuff. The important issue for him is that  
>> the medium alters the sense-ratios and this alteration has far- 
>> reaching consequences that are neither matters of choice, nor  
>> matters of indifference. As he argues, the Gutenberg revolution,  
>> with it's fragmentation and standardization of language, was on a  
>> continuum with Newtonian calculus and (following Polyani) the rise  
>> of political economy as a semi-autonomus realm exercising its  
>> dominion over the social register. It was also what was responsible  
>> for the rise of individualism and nationalism -- the two great  
>> givens of the modern conception of history. So maybe we think we're  
>> just talking, but our blindness to the medium does not vitiate its  
>> function. Regis Debray's definition of ideology: "The play of ideas  
>> in the silence of technologies." In other words one must look at  
>> the technological, and therefore the historical conditions of  
>> possibility when evaluating a transmission, be it a text-message, a  
>> novel, or a nation.
>
> G: I am of course well aware of McLuhan (see my article on "The  
> Mentality of Homo interneticus: Some Ongian  Postulates" here: http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1155/1075 
>   .
>   But Beller rather proves my point as he quotes various academic  
> stars including McLuhan as if they were able to say very much the  
> same thing regardless of technology. Academic stars get some of our   
> attention through their ability  to say things in striking or  
> illuminating fashion. As far as attention flows go, media do make  
> some difference, but not quite as much as or in the way that Beller  
> thinks. (I recently read a Trollope novel on-line; one difference  
> with reading it in book form is that the on-line novel did not  
> remind me of its presence as blatantly as a book on my night table  
> might, but it's connection with Trollope's works that I had read in  
> book form was quite evident. I was still paying attention to  
> Trollope much more than to Google books or whatever site I read it  
> on.) The fact that some of the technology was developed by, and most  
> produced under the aegis of,capitalist firms does not in itself  
> determine the flow of attention.
>
>>
>>> G: 4.  It is actually quite difficult to pay attention to a  
>>> corporation as such,  rather than to, say, a particular  
>>> spokesperson or at times the person who motivates the particular  
>>> actions of the corporation (e.g. Steve Jobs). Even TV fanatics are  
>>> unlikely to watch just a network, as opposed to a specific program  
>>> with a relatively small number of important creators behind it.  
>>> Likewise, who attends or watches a tennis match to see a  
>>> particular brand of ball, racket or tennis clothes?
>>>
>> B: This individuation has been analyzed as in my comment above as  
>> well as in terms of the cult of personality, characteristic of both  
>> celebrity and the charismatic dictators of fascism. When the  
>> compensation for individual castration (lack of individual agency,  
>> i.e., not enough attention being paid to an individual's desire) is  
>> secured not through identification with stars or with powerful  
>> dictators but through an identification with commodities (cars,  
>> lipsticks, the latest must-have gadget), you get what Baudrillard  
>> calls candy-fascism, what might be thought of as the individuation  
>> of the commodity. Debord calls this "the abundance of dispossesion."
>
> G:Not every striking but facile generalization necessarily is  right  
> or proves anything. I don't claim that one need like stars; in fact  
> they can be as despotic as capitalists can be, but they are still as  
> a class sharply different from the latter. Lipsticks, cars and the  
> latest gadgets such as iphones in fact both facilitate  seeking and  
> paying attention, not to  gadgets , etc., but to stars, or as would- 
> be stars. In my experience people are far more likely to identify  
> with stars (bands, singers, actors, authors, sports teams,  
> composers, gurus, post-modernist pontificators etc.) they are fans  
> of than with products, with the partial exception of when  is a  
> clear star behind the product. Baudrillard is a perfect example, in  
> fact. Can Beller prove the opposite?
>>
>>> G: When a corporation’s executives want to attempt to increase  
>>> sales through getting consumer attention, they normally have to go  
>>> through a complex rigamarole, involving for instance the creative  
>>> people at ad agencies, and much more in the same vein. For  
>>> instance, advertisers try to place commercials as close as  
>>> possible to programs that draw attention; even then, they must  
>>> also try to have the ads themselves be interesting, which often  
>>> has little to do with what is being sold. If the corporation could  
>>> just get attention on its own, why does it not just put its name  
>>> on the TV screen?
>>>
>> B:The point exactly. The programs are actually programs -- programs  
>> for the capture of attention by capitalists.
> G: No, not at all; they are programs for the capture of attention   
> by various stars, through which capitalists hope to derive attention  
> for their products, but are often highly unsuccessful. Consider how  
> successful programs come about: writers or producers come up with an  
> idea, seek money to make a pilot and then try to get it approved by  
> a network, not the other way round. If they are successful, then the  
> network sees if it gets attention. If it does, then advertisers pay  
> to be able to post their ads near it, and tivo users watch it minus  
> the ads, very often. Even when ads are not blanked or muted out,  
> they are usually not attended to.
>>
>>> 5. If you have enough attention you can get pretty much whatever  
>>> you want, including but not limited to money, should you want  
>>> that. An anonymous  capitalist who loses all her money is out of  
>>> luck, but a star (read: substantial attention getter) if without  
>>> money, can still  usually get more attention and through that a  
>>> very generous helping hand from her fans (who are usually net  
>>> attention payers). Stars exist in practically all fields, from  
>>> entertainment to more serious arts to academics to sports to  
>>> politics to journalism  and on and  on — including even business.
>>>
>> B: So attention is the new value-system, but it works just like the  
>> old value-system. For the most part, I agree. What is important  
>> here is to look at the transformations of the value-form, the  
>> emergent categories of actually existing political economy. These  
>> are not a break with capitalism but a developmental result of its  
>> intensification. Its planetary expansion outward into the built and  
>> formerly "natural" environments, as well as its corkscrewing inward  
>> into the soul, the psyche, the body, and now into the genetic  
>> material.
>
> G: In one way only does the attention system work at all like the  
> old value system, but in other ways it is far different. I shall  
> have more to say about this in my talk at the conference.
>>
>>> 6. Without getting at least some attention, a person is likely to  
>>> fare very poorly. Even people without jobs or money, on the other  
>>> hand, can still very often get enough attention to be kept alive.  
>>> Thus it is a complete mistake to think of money as more primary  
>>> than attention. The money system and the attention system are  
>>> different, but both rely on what is immaterial to allow material  
>>> wants to be satisfied. (You can’t live by eating gold or dollar  
>>> bills or credit cards, after all.) In fact attention is much more  
>>> intrinsic to human existence than money, and thus, once it is  
>>> possible to seek it and obtain it over wide networks, it can  
>>> easily come to dominate.
>>>
>> B: Try getting attention if you don't have capital to invest. I  
>> pass people begging on the subway far more often than I like, and  
>> I'm not the only one. I am ashamed to confess that, often as not, I  
>> attend carefully to not acknowledging my debt to this person as a  
>> member of my own species, as a relative, a brother or a sister. All  
>> too carefully I attend to myself, to making sure that I continue to  
>> be able to participate in the system of socially structured  
>> attention and indifference such that I do not jeopardize my own  
>> well being, or, and this is awful to say, my own sense of my  
>> entitlement. But when some hottie steps out of the pages of GQ or  
>> Cosmo and into the train (which doesn't happen too often since most  
>> of them take cabs), I pay my dues like everyone else, honoring  
>> their spectacular achievement of self-production and warding off my  
>> own abjection. Are these non-capitalist relations?
>
> G: Here again, Beller conflates metaphor and deduction. Subway  
> beggars do usually get enough attention not to starve, even if many  
> of us, with whatever degree of guilt,  pass them by. Have you,  
> Jonathan, never been awed by the beauty of someone who is quite  
> obviously far from wealthy? I certainly have. And even if someone is  
> wealthy and displays it that does not mean that being impressed by  
> him or her is a capitalist relation. Certainly in any strict sense  
> it's not. Again, a model who has developed him or herself so as to  
> be noticeable is not a capitalist except  in a highly metaphorical  
> way, from which nothing relevant to an analysis of political economy  
> follows.
>>
>>> G: 7. Now we come to the question of classes. For reasons I will  
>>> not address here, I think Marx was right to suggest each class  
>>> system  is essentially dyadic, with the two classes of each in  
>>> clear relationship with each other, one being dominant and the  
>>> other dependent. A new class formation generally originates in a  
>>> situation in which an older class dyad dominates.  The new  
>>> classes, partaking as they do at first of the old milieu, at first  
>>> do recognize their own distinctness  and explain themselves even  
>>> to themselves according to the older formation, though not  
>>> necessarily in simple ways. Thus a member of the nascent star  
>>> class may see herself more as a worker or more as a capitalist  
>>> (that is assuming she gives any thought to such questions) and a  
>>> fan can also identify either way. Further, these identifications  
>>> are not constant. Whether recognized or not, the new class system  
>>> is in conflict with the old, for it relies on building up  
>>> fundamentally different kinds of relations. The combination of  
>>> different identifications and the underlying  conflict lead to  
>>> complex and changing alliances and/or oppositions among all the  
>>> four classes involved.
>>>
>> B: Ken Wark has interesting things to say here in A Hacker  
>> Manifesto, as do Hardt  and Negri and those who use the sign  
>> "multitiude" as a new figure for what was structurally "the  
>> proletariat." The fact that there are struggles within a unified  
>> system (the world market) is not, however, a guarantee that current  
>> forms of subjectification are the pathway out of it. The world- 
>> market has become expert at creating subjects who fight for market  
>> niches -- indeed this is a structural necessity at a variety of  
>> levels. However, one must ask, within this algorithmic system of  
>> expropriation and hierarchization that necessarily intensifies  
>> capital accumulation on one side and dispossession on the other,  
>> are their progressive strains that point to exist strategies, to  
>> forms of refusal, or to overthrow? In a world in which revolution  
>> has become a commodity among others, what forms of detournement are  
>> possible? This for me is one of the important questions of our time.
>
> G: By professing everything to be within the framework of  
> capitalism, Beller and others seem to be  saying the situation is  
> hopeless. Maybe so, but I rather think this view is a result of  
> simultaneously adopting or trying to adopt two highly disparate ways  
> of looking at the world, Marxism and post-modernism, without  
> carefully considering their discordance. Post-modernists above all  
> believe in the absence of "grand narrative,"while Marx was Mr. Grand  
> Narrative himself. He conceptualized capitalism entirely in the  
> terms of such a narrative, as a progressive historical force that  
> could give rise to what he saw as a new historical stage. Accepting  
> Marx's views of capitalism as dominant while also accepting the  
> absence of historical progress leaves one with such misconceptions  
> (from a Marxian viewpoint as well as  from a post-modernist one) as   
> that capitalism is a "totality" or has no "outside" — to quote  
> another of my interlocutors. Then one must interpret every new  
> development accordingly.
>
> As to whether the existence of a new class system may lead us to  
> some sort of classless society, I am dubious, but not hopeless, as I  
> suggest below. Meanwhile the attention centered  economy is in some  
> ways better and in some ways worse than what it replaces, but in any  
> case quite different.
>>
>>> G: 8.If valid, of what value is the foregoing analysis, beyond  
>>> intrinsic interest?
>>>
>> B: I think I answered that.
>  G: Not.
>>
>>> G: A. It facilitates a level of both clarity and nuance in  
>>> examining various key trends and situations that would otherwise  
>>> be difficult or impossible to comprehend.
>>>
>>> B. Recognizing the possibility of a post-capitalist class society  
>>> open up thinking that has in some ways been frozen ever since Marx.
>>>
>>> C. The existence of the attention (centered) economy changes both  
>>> the concept and the understanding of possibility of a basically   
>>> egalitarian society, of the kind that critics of capitalism are  
>>> presumably after.
>>>
>>> D. It is possible that in the very complexity of the underlying  
>>> struggle for dominance between the capitalism and the attention  
>>> (centered) economy there might be room for  a new humane socialism  
>>> to emerge. [See also http://www.well.com/user/mgoldh/Technosocialism.html 
>>>  .].[I have argued here  http://goldhaber.org/blog/?p=80 that the  
>>> attention economy is in fact increasingly dominant already; the  
>>> argument is necessarily impressionistic, but I think has some  
>>> heuristic value.]
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Best,
>>>
>>> Michael
>>> -------
>>> Michael H. Goldhaber
>>> PH  1-510 339-1192
>>> FAX 1-510-338-0895
>>> MOBILE 1-510-610-0629
>>> michael at goldhaber.org
>>> alternate e-mail:mgoldh at well.com
>>> blog and website: http://www.goldhaber.org
>>> alternate:http://www.well.com/user/mgoldh/
>>> alternate blog: http://mhgoldhaber.blogspot.com
>>>
>>>
>>> _______________________________________________
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>
>
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