[iDC] mainstream media on Web 2.0

[R Labossiere]

The article below doesn't really touch on the complex issues discussed on 
this list but is not, I hope, without interest:
Luxury Brands Confront Web 2.0
by Edwin Colyer
http://www.brandchannel.com/start1.asp?fa_id=383

Certainly one market for Tapscott's and Keen's books are the rank and file 
of commodity marketing, which remnds of something I once heard about Naomi 
Klein's book No Logo, that it was mandatory reading for folks working in 
advertising.

Rob Labossiere